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Terms of Use

How humanformulas.co.uk can be used, what belongs to us, and where our responsibilities begin and end.

The short version. You’re welcome to read, share and enquire. Our name, brand, methodology, model and content are our own work — please don’t reuse them without asking. We’ll always reply if you want to reference us properly.

About these terms

By using humanformulas.co.uk you’re agreeing to these terms. If any of them don’t sit right with you, please don’t use the site.

Who “we” are: Human Formulas Ltd, registered in England and Wales, Company no. 17355679. Registered office: Grosvenor House, St Paul’s Square, Birmingham. For any questions about these terms, email claire@humanformulas.co.uk.

Using our site

You may:

  • Read our content
  • Share links to our pages
  • Sign up for our newsletter, diagnostic, or contact form
  • Reference our published work with proper attribution (see intellectual property below)

You may not:

  • Copy, redistribute, or republish our content without permission
  • Scrape or automate access to the site
  • Use the site for anything unlawful
  • Attempt to disrupt, hack, or reverse-engineer the site
  • Impersonate us or misrepresent our work as your own

Intellectual property

Everything on this site is our own work — developed over years of research, practice and considered thinking. That includes:

  • The Human Formulas name, logo, and visual brand
  • Our proprietary methodology, model, and terminology
  • Our diagnostic frameworks and question design
  • Written content, images, and design across the site

Our intellectual property is protected by UK copyright law and any applicable trademark protections. We may register trademarks over specific brand and methodology elements over time.

What you can do with our work

  • Reference our published work with proper attribution (a citation or link to the source)
  • Quote short passages for educational, journalistic, or review purposes
  • Share links to our pages

What you can’t do without written permission

  • Reproduce, republish, or redistribute our content in whole or in substantial part
  • Use our name, brand, model, or methodology to represent your own work
  • Adapt or modify our content for commercial purposes
  • Train machine-learning models on our content

If you’d like to reference or reuse our work in a way that isn’t covered above, get in touch. We’re usually happy to say yes if the request is reasonable and properly attributed.

Form submissions

When you submit a form on our site — the contact form, diagnostic interest form, or any future form — you’re providing personal information. That’s handled as set out in our privacy notice. By submitting, you confirm the information you’re providing is accurate.

Links to other sites

Our site may link to third-party sites. Those links are provided for convenience — we’re not responsible for the content of those sites or how they handle your data. Follow them at your own discretion.

Our content is offered in good faith

Everything we publish reflects our best current understanding, grounded in academic research and professional practice. It is not:

  • A substitute for professional advice tailored to your specific situation
  • A guarantee of specific business outcomes
  • A commitment to particular results from applying our methodology

If you’re making decisions with commercial consequences, we’d rather have a proper conversation than have you rely on generic content.

Limitation of liability

Human Formulas Ltd is not liable for any loss or damage arising from your use of the site or reliance on its content, to the fullest extent permitted by UK law. Nothing in these terms limits our liability for death or personal injury caused by our negligence, or for any liability that cannot be excluded under UK law. If you’re a consumer, these terms do not affect your statutory rights.

Changes to these terms

We may update these terms from time to time. When we do, we’ll change the date at the bottom of this page. Continued use of the site after any changes constitutes acceptance of the updated terms.

Governing law

These terms are governed by the laws of England and Wales. Any disputes arising will be resolved by the courts of England and Wales.

Contact

Questions about these terms — or requests to reference or reuse our work — email claire@humanformulas.co.uk.

Version 1  ·  Last updated 6 September 2026

Human Formulas Ltd  ·  Registered in England and Wales  ·  Company no. 17355679

Registered office: Grosvenor House, St Paul’s Square, Birmingham

claire@humanformulas.co.uk  ·  humanformulas.co.uk

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